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| Author: | Mockler, R. |
| Title: | Strategic management research and teaching |
| Journal: | Management Learning
1994 : vol. 25:3, p. 371-385 |
| Index terms: | STRATEGIC MANAGEMENT RESEARCH TEACHING METHODS |
| Language: | eng |
| Abstract: | The term "strategic management" implies that something is managed by someone. By definition, then, it is an applied field involving individual human beings and companies managing something in a situation-specific context. For this reason, strategic management teaching and research shoul focus on that core viewpoint. This article explores how both strategic management research and teaching have in many ways lost sight of this core viewpoint. |
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