search query: @freeterm MARKETINGSTRATEGIE, KUNDENDIENST / total: 4
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| Author: | Quinn, M. Humble, J. |
| Title: | Using service to gain a competitive edge: the PROMPT approach |
| Journal: | Long Range Planning
1993 : APR, VOL. 26:2, p. 31-40 |
| Index terms: | |
| Freeterms: | KONKURRENZ, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, KUNDENDIENST |
| Language: | eng |
| Abstract: | Customer service is a business priority today and is a key to future growth and success. The PROMPT acronym contains 6 essential service practices: Prioritizing customer needs, Reliable service delivery, Organizing for customers, Measuring customer satisfaction, Personnel training, and Technology focusing. These are the hallmarks of providing service excellence. The PROMPT acronym is a guide for managers in delivering excellent service. Finally, steps are identified to help managers begin their search for a service advantage. |
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