search query: @freeterm MARKETINGSTRATEGIE, BETRIEBLICHER / total: 4
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| Author: | Simon, F.L. |
| Title: | Marketing green products in the Triad (Konsumentenverhalten) |
| Journal: | Columbia Journal of World Business
1992 : FALL-WINTER, VOL. 27:3/4, p. 268-285 |
| Index terms: | |
| Freeterms: | USA, BRD, JAPAN, PRODUKTPOLITIK, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, BETRIEBLICHER UMWELTSCHUTZ |
| Language: | eng |
| Abstract: | It is clear that environmental concerns are firmly entrenched in the business realities of the Triad nations. Consumers' changing behavior and expectations, in conjunction with varying governmental regulation, make marketing green products both a necessity and a logistical nightmare. The author outlines that many companies across the Triad have internalized these realities, and have already demonstrated the validity of pursuing a systemic, long term, environmentally driven marketing strategy. |
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