search query: @freeterm MARKETINGSTRATEGIE, KUNDENDIENST / total: 4
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| Author: | Herbig, P.A. Palumbo, F. |
| Title: | Serving the aftermarket in Japan and the United States |
| Journal: | Industrial Marketing Management
1993 : NOV, VOL. 22:4, p. 339-346 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, KUNDENDIENST |
| Language: | eng |
| Abstract: | In this age of internal competitiveness, it is not only price and product that are important, but the postsales cycle as well. This aftermarket represents one of the last battlegrounds of the marketer. This article examines the importance of the aftermarket to the marketing concept, its double importance in the international sphere, and how both Japanese and American companies use the aftermarket in their marketing philosophies, and makes recommendations on what American companies must do to compete effectively in the international aftermarket. |
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