search query: @author Randall, R. M. / total: 4
reference: 3 / 4
| Author: | Randall, R. M. |
| Title: | S. Davis: exploring the dimensions of opportunity |
| Journal: | Planning Review
1993 : NOV-DEC, VOL. 22:6, p. 16-18 |
| Index terms: | |
| Freeterms: | MARKETING, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | S. Davis, the inventor of various surprising ways of looking at the marketplace, reflects on the new theory and practice of mass customization and reveals several of his latest strategic concepts. |
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