search query: @freeterm UNTERNEHMENSSTRATEGIE, FORSCHUNG UND / total: 4
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| Author: | Kesler, M. Kolstad, D. Clarke, W. E. |
| Title: | Third generation of research and development. The key to leveraging core competencies (Unternehmensziel) |
| Journal: | Columbia Journal of World Business
1993 : FALL, VOL. 28:3, p. 34-44 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, FORSCHUNG UND ENTWICKLUNG |
| Language: | eng |
| Abstract: | Over the past decade, corporations have concentrated on developing new businesses through product creation, mergers and acquisitions, and cross-border alliances. But how is implementation related to the corporation's core competency? Technological advances, research and development and strategic visions must be developed in concert with the corporation's core competencies, giving it the opportunity to leverage past success into future opportunities. The concepts of third generation research and development may be the answer. |
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