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| Author: | El-Namaki, M. S. S. |
| Title: | Creating a corporate vision (Unternehmensziel) |
| Journal: | Long Range Planning
1992 : DEC, VOL. 25:6, p. 25-29 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Work on strategy has only recently been paying attention to the role of vision in the strategic management process and the possible relationship between vision and concepts as creativity, leadership and entrepreneurship. This article is an attempt at putting strategic vision within one consistentconceptual frame. A frame that would encompass a definition, a set of attributes, an input and output flow and an operationalization dimension. Illustrative cases are drawn from recent business and non-business histories of business organisations. |
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