search query: @author Gupta, V. K. / total: 4
reference: 3 / 4
| Author: | Gupta, V. K. |
| Title: | Factors determining interindustry differences in advertising intensity: Canadian manufacturing. |
| Journal: | Quarterly Review of Economics and Business
1980 : AUTUMN, VOL. 20:3, p. 60-76 |
| Index terms: | COST-PRICE-VOLUME ANALYSIS ADVERTISING EFFECTIVENESS CANADA INDUSTRIAL CONCENTRATION MANUFACTURING MARKET SHARE |
| Language: | eng |
| Abstract: |
SCIMA