search query: @author D'Cruz, J. R. / total: 4
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| Author: | D'Cruz, J. R. Rugman, A. M. |
| Title: | The Five Partners Model: France Telecom, Alcatel, and the Global Telecommunications Industry. |
| Journal: | European Management Journal
1994 : VOL. 12;1, p. 59-66 |
| Index terms: | STRATEGIC MANAGEMENT COMPETITION TELECOMMUNICATIONS INDUSTRY STRATEGIC PLANNING CORPORATE STRUCTURE |
| Language: | eng |
| Abstract: | This paper uses the D'Cruz/Rugman Five Partners model to show how France Telecom has effectively partnered with suppliers, customers, competitors, and the non-business infrastructure to develop France's telecommunications cluster. The Five Partners Model is a cooperation-based framework for organizing economic activity to create international competitiveness for globally oriented firms. It is compared to the more traditinal competition-based framework used by multinational corpotations. A contrast is drawn between Alcatel and France Telecom in their attempts to craft national, regional and eventually global strategies for competitiveness in telecommunications. |
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