search query: @author Johansson, J. / total: 4
reference: 3 / 4
| Author: | Johansson, J. Yip, G. |
| Title: | Exploiting globalization potential: U.S. and Japanese strategies |
| Journal: | Strategic Management Journal
1994 : OCT, VOL. 15:8, p. 579-602 |
| Index terms: | USA JAPAN STRATEGY |
| Language: | eng |
| Abstract: | This paper develops a model of global strategy that includes the constructs of industry globalization potential, the use of global strategy, the role of organization and management and the performance consequences of using global strategy. Propositions are developed as to why American and Japanese MNCs might differ in their perceptions of industry globalization potential, in their desired global strategy response, in their organizationally-derived ability to implement global strategy and in their resulting performance. |
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