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| Author: | Taggart, J. Wheeler, C. Young, S. |
| Title: | The training of international managers: the strathclyde perspective |
| Journal: | Journal of Teaching in International Business
1994 : VOL. 6:2, p. 1-19 |
| Index terms: | MANAGERS INTERNATIONAL TRAINING |
| Language: | eng |
| Abstract: | This article discusses some of the challenges facing educators in the field of international business/ marketing, evaluates the Strathclyde experience with its new MSc International Marketing degree and presents some ideas for improving the internationalism of the programme by giving multicultural learning a central role. A holistic Management Issues in International Marketing course is described, linked to phases of multicultural learning, and integrated with other components of the degree. |
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