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| Author: | Kawahara, Y. Speece, M. |
| Title: | Strategies of Japanese Supermarkets in Hong Kong |
| Journal: | International Journal of Retail & Distribution Management
1994 : VOL. 22:8, p. 3-12 |
| Index terms: | CHINA HONG KONG SUPERMARKETS |
| Language: | eng |
| Abstract: | Argues that, by early 1990s, an estimated half of all non-restaurant food sales in Hong Kong went through supermarkets. Local independents and small local chains cater to the lower end of the market. Two large local chains focus on Hong Kong's broad middle class and control over half of packaged food sales. Some Japanese supermarkets also target the local Chinese middle class. They define the two major local chains as their main competition. |
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