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| Author: | Garnsey, E. Wilkinson, M. |
| Title: | Global alliance in high technology: a trap for the unwary |
| Journal: | Long Range Planning
1994 : DEC, VOL. 27:6, p. 137-146 |
| Index terms: | |
| Freeterms: | MULTINATIONALE UNTERNEHMEN, ELEKTRONISCHE INDUSTRIE, UNTERNEHMENSSTRATEGIE, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT |
| Language: | eng |
| Abstract: | Global alliances are currently hailed as an effective growth strategy. For the small high technology venture, close affiliation with corporate partners is often a necessity. This article explores the experience of a UK semi-conductor form, Anamartic, which entered into alliance with USA, Japanese, and German firms as a potential route for growth. The company's experience reveals how arduous and problematic such a route can prove, and how the new venture can find itself locked into a trajectory shaped by the needs of powerful corporate partners which reduce its capacity to adapt ist strategy to changing circumstances. |
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