search query: @author Hilton, A. / total: 4
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| Author: | Hilton, A. |
| Title: | Mythology, markets, and the emerging Europe |
| Journal: | Harvard Business Review
1992 : NOV-DEC, VOL. 70:6, p. 50-54 |
| Index terms: | |
| Freeterms: | EWG, UNTERNEHMENSPOLITIK |
| Language: | eng |
| Abstract: | The notion of a unified Europe appeals to Americans. But the author warns USA managers against seeing Europe as either united or split. To avoid being blindsided by politics, managers must focus on what European business leaders do, not what politicians say. |
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