search query: @author Raynor, M. E. / total: 4
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| Author: | Raynor, M. E. |
| Title: | Quality as a strategic weapon (Qualitätssteuerung) |
| Journal: | Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 3-9 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK |
| Language: | eng |
| Abstract: | Motorola, Northern Telecom, Federal Express, and Cintas have reaped the benefits of implementing quality oriented strategies. While other forms of competitive advantage are either short lived or can be quickly duplicated , these firms have shown that only companywide quality is virtually unassailable. |
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