search query: @author Williamson, S. / total: 4
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| Author: | McLaughlin, R. F. F. Williamson, S. |
| Title: | Using certified mail in industrial research |
| Journal: | Industrial Marketing Management
1992 : NOV, VOL. 21:4, p. 281-285 |
| Index terms: | |
| Freeterms: | MEINUNGSFORSCHUNG, POSTBEARBEITUNG, ERHEBUNGSMETHODE DER MARKTFORSCHUNG |
| Language: | eng |
| Abstract: | Mail surveys play an important role in business, government, and economic research. Despite a legion of material written on the general topic, almost no published research is available on the effectiveness of using certified mail in the research process. This article reports the results of an experiment designed to determine the effects of using cetified mail in industrial survey research. The results of this research suggest that certified mail, when properly used, may be an effective and efficient tool in business research. |
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