search query: @freeterm MARKETINGSTRATEGIE, KONKURRENZ, / total: 4
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| Author: | Fairhead, N. |
| Title: | Competitive marketing: here is how |
| Journal: | Business Quarterly
1992 : SUMMER, VOL. 57:1, p. 75-77, 80-82 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, KONKURRENZ, TEAMARBEIT |
| Language: | eng |
| Abstract: | How do you attack a powerful, entrenched competitor like IBM? A structure is needed to analyze the competitive environment and to view the market through the customer's eyes. |
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