search query: @author Schultz, R. L. / total: 4
reference: 2 / 4
| Author: | Covin, J. G. Slevin, D. P. Schultz, R. L. |
| Title: | Implementing strategic missions. Effective strategic, structural and tactical choices (Erfolgsanalyse, Unternehmensziel) |
| Journal: | Journal of Management Studies
1994 : JUL, VOL. 31:4, p. 481-505 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, MARKTANTEIL |
| Language: | eng |
| Abstract: | A study of the impact of strategic mission on the relationships between firm performance and strategic, structural, and tactical variables is described. The strategic management literature is replete with mission typologies. Most of these contain build, hold, and harvest categories. Therefore, it is appropriate to consider strategy implementation within a build/hold/harvest framework. Data from 91 manufacturing companies was analysed. |
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