search query: @author Munuera Aleman, J. L. / total: 4
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| Author: | Hernandez Espallardo, M. Munuera Aleman, J. L. Ruiz de Maya, S. |
| Title: | La estrategia de diferenciacion en el comercio minorista. |
| Journal: | Informacion Comercial Espanola
1995 : MAR, 739,p. 27-45 |
| Index terms: | POSITIONING CONSUMER BEHAVIOUR DOMESTIC TRADE COMPETITIVE ADVANTAGE RETAILING |
| Language: | spa |
| Abstract: |
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