search query: @author Athiyaman, A. / total: 4
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| Author: | Athiyaman, A. |
| Title: | The interface of tourism and strategy research: an analysis |
| Journal: | Tourism Management
1995 : SEP, VOL. 16:6, p. 447-454 |
| Index terms: | TOURISM MANAGEMENT STRATEGY |
| Language: | eng |
| Abstract: | This paper explores the study of business strategy in the field of tourism. The ABI/INFORM data base was used to identify relevant papers. In-depth analysis of these papers reveals that tourism researchers have used the word " strategy" rather casually. Little or no research work has addressed the strategy-making processes of tourism firms. The past few years have witnessed huge growth in the study of tourism; there is now an enormous number of courses on the subject worldwide. |
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