search query: @author Proctor, T. / total: 4
reference: 1 / 4
« previous | next »
| Author: | Proctor, T. |
| Title: | Marketing planning: a computer assisted approach |
| Journal: | Marketing Intelligence and Planning
1995 : VOL. 13:7, p. 7-12 |
| Index terms: | SOFTWARE TIME MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: | Marketing planning is a key area of marketing management. Planning activities have become extremely complex and demand systematic and effective techniques which can help to optimize the efficiency of executing such activities. Efficiency amounts to bringing about the greatest reductions in time to complete the scheduled activities while taking into account the economic feasibility of using available resources. argues that planning, scheduling and control can be enhanced greatly with the use of project evaluation and review technique. |
« previous | next »
SCIMA