search query: @author Lehmann, D. / total: 4
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| Author: | Greenleaf, E. Lehmann, D. |
| Title: | Reasons for substantial delay in consumer decision making |
| Journal: | Journal of Consumer Research
1995 : SEP, VOL. 22:2, p. 186-199 |
| Index terms: | DECISION MAKING CONSUMER RESEARCH INDIVIDUAL BEHAVIOUR |
| Language: | eng |
| Abstract: | This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons the authors study are drawn from delay typologies identified in other contexts as well as from the product diffusion literature. Two studies reported here examine why subjects delay consumer decisions. These support most of the reasons in the proposed typology, while some unanticipated delay reasons also emerge. Substantial time often elapses between the time consumers recognize the need for a product and the time they actually purchase it. |
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