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Author:Howard, A.
Magretta, J.
Title:Surviving success. An interview with the Nature Conservancy's J. Sawhill (Unternehmensziel)
Journal:Harvard Business Review
1995 : SEP-OCT, VOL. 73:5, p. 109-118
Index terms:
Freeterms:DIENSTLEISTUNGSBETRIEB,
UNTERNEHMENSSTRATEGIE,
ORGANISATIONSWANDEL
Language:eng
Abstract:Since the Nature Conservancy was founded in 1951, it has worked to save habitats and species by buying and setting aside land. Year by year, the number of acres under its protection has increased, membership has risen, and donations have grown. But its president and CEO, J. Sawhill, is not satisfied. He believes that the Conservancy must change now to achieve its mission over the long-term. In an interview he talks about the challenges inherent in refocusing a large, successful, mission driven organization.
SCIMA record nr: 143745
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