search query: @author Pisano, G. P. / total: 4
reference: 3 / 4
| Author: | Pisano, G. P. Wheelwright, S. C. |
| Title: | The new logical of high-tech research and development (Produktentwicklung) |
| Journal: | Harvard Business Review
1995 : SEP-OCT, VOL. 73:5, p. 93-105 |
| Index terms: | |
| Freeterms: | INDUSTRIEBETRIEBE, TECHNIK, TECHNISCHER FORTSCHRITT, KONKURRENZ, UNTERNEHMENSSTRATEGIE, FORSCHUNG UND ENTWICKLUNG |
| Language: | eng |
| Abstract: | Few managers of high technology companies view manufacturing as a primary source of competitive advantage. But, such thinking is often costly and potentially dangerous to the competitive health of high-tech companies. In fact, it is not only possible but also necessary to excel at developing new products and new manufacturing processes simultaneously. In many high-tech markets, manufacturing process innovation is becoming an increasingly critical capability for product innovation. |
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