search query: @author Rayport, J. F. / total: 4
reference: 3 / 4
| Author: | Rayport, J. F. Sviokla, J. J. |
| Title: | Managing in the marketspace (Konsumentenverhalten) |
| Journal: | Harvard Business Review
1994 : NOV-DEC, VOL. 72:6, p. 141-150 |
| Index terms: | |
| Freeterms: | KONKURRENZ, INFORMATIK, PRODUKTPOLITIK, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | One of the consequences of the information revolution is its influence on how economic value is created and extracted. In a world where the traditional marketplace signposts of differentiation no longer matter, where 'content' not always means 'product' and 'distribution' not 'physical location', brand equity can rapidly evaporate. Information defined transactions, or value creation and extraction in the marketspace are creating new ways of thinking about making money and a new value proposition. The authors researched how companies survive at the cusp, working marketplace and marketspace to their advantage. |
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