search query: @author Speed, R. / total: 4
reference: 4 / 4
« previous | next »
Author: | Pulendran, S. Speed, R. |
Title: | Planning and doing: the relationship between marketing planning styles and market orientation |
Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 53-68 |
Index terms: | MARKETING STRATEGY CONSUMER RESEARCH |
Language: | eng |
Abstract: |
« previous | next »
SCIMA