search query: @author Blackston, M. / total: 4
reference: 2 / 4
Author: | Blackston, M. |
Title: | Can advertising pre-tests predict the longevity of advertising effects? |
Journal: | Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 11-17 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PERSONALITY MEASUREMENT INDIVIDUAL PSYCHOLOGY |
Language: | eng |
Abstract: |
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