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| Author: | Waitt, G. |
| Title: | Marketing Korea as an international tourist destination |
| Journal: | Tourism Management
1996 : MAR, VOL. 17:2, p. 113-121 |
| Index terms: | TOURISM KOREA CULTURE |
| Language: | eng |
| Abstract: | Promoting inbound tourism as a strategic industry in the Republic of Korea (hereafter Korea) has become an objective of the Kim Young Sam administration. Selling Korea as a vacation destination has to counter not only the lack of information overseas about Korea as a holiday destination but also regulations enforced on the tourist industry during the "frugality" drive of the Roh Tae Woo administration, 1990-91. This article examines the problems of marketing Korea as an international tourist destination. |
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