search query: @author Walker, O. C. Jr. / total: 4
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| Author: | Mullins, J. W. Walker, O. C. Jr. |
| Title: | Competency, prior performance, opportunity framing, and competitive response : Exploring some behavioral decision theory perspectives. |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 147-162 |
| Index terms: | COMPETITION DECISION MAKING MANAGEMENT STRATEGY |
| Language: | eng |
| Abstract: |
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