search query: @author Wikström, S. / total: 4
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| Author: | Wikström, S. |
| Title: | Value creation by company-consumer interaction. |
| Journal: | Journal of Marketing Management
1996 : JUL, VOL. 12:2, p. 359-374 |
| Index terms: | COMPANIES CUSTOMERS INDUSTRIAL MARKETING ORGANIZATIONAL STRUCTURE STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA