search query: @author Wikström, S. / total: 4
reference: 3 / 4
Author: | Wikström, S. |
Title: | Value creation by company-consumer interaction. |
Journal: | Journal of Marketing Management
1996 : JUL, VOL. 12:2, p. 359-374 |
Index terms: | COMPANIES CUSTOMERS INDUSTRIAL MARKETING ORGANIZATIONAL STRUCTURE STRATEGY |
Language: | eng |
Abstract: |
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