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Author:Kalafatis, S. P.
Blankson, C.
Title:An investigation into the effect of questionnaire identification numbers in consumer mail surveys.
Journal:Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 277-284
Index terms:MAIL SURVEYS
CONSUMER BEHAVIOUR
MARKET RESEARCH
Language:eng
Abstract:
SCIMA record nr: 149043
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