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Author: | Kalafatis, S. P. Blankson, C. |
Title: | An investigation into the effect of questionnaire identification numbers in consumer mail surveys. |
Journal: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 277-284 |
Index terms: | MAIL SURVEYS CONSUMER BEHAVIOUR MARKET RESEARCH |
Language: | eng |
Abstract: |
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