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| Author: | Slater, S. F. |
| Title: | The challenge of sustaining competitive advantage (Produktlebenszyklus, Marketingplanung) |
| Journal: | Industrial Marketing Management
1996 : JAN, VOL. 25:1, p. 79-86 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, KONKURRENZ |
| Language: | eng |
| Abstract: | This article describes how the requirements for sustainable competitive advantage differ depending on the change cycle that characterizes markets. It offers guidelines for evaluating a business's competitive position and describes how organizations in different market environments utilize capabilities such as quality, service, speed, and market driven learning to achieve competitive advantage. |
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