search query: @author Freter, H. / total: 4
reference: 3 / 4
Author: | Freter, H. Baumgart, C. |
Title: | Ingredient Branding: Komplexer als Konsumgüter-Markenführung |
Journal: | Markenartikel
1996 : VOL. 58:10, p. 482, 484-489 |
Index terms: | MARKETING STRATEGY BRANDS CAPITAL GOODS CONSUMER GOODS COMMODITIES MARKETING MIX |
Language: | ger |
Abstract: |
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