search query: @author Soldow, G. F. / total: 4
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Author: | Soldow, G. F. Principe, V. |
Title: | Response to commercials as a function of program context. |
Journal: | Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 59-65 |
Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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