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| Author: | Phillips, F. |
| Title: | Implications of chaos research for new product forecasting |
| Journal: | Technological Forecasting and Social Change
1996 : NOV, VOL. 53:3, p. 239-262 |
| Index terms: | TECHNOLOGICAL FORECASTING CHAOS RESEARCH |
| Language: | eng |
| Abstract: | The mathematics of chaotic dynamics are now familiar to product forecasters and marketing researchers. Do possible sightings of chaos in new product data sets have implications for the way new product studies and launches should be performed? Should these practices be affected by the knowledge that chaos is possible in principle? Although the mathematics of new product diffusion models clearly allow for chaotic beatification and fluctuations, these phenomena have not been reliably observed for actual products. |
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