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Author:Elliott, R.
Eccles, S.
Gournay, K.
Title:Revenge, existential choice, and addictive consumption
Journal:Psychology & Marketing
1996 : DEC, VOL. 13:8, p. 753-768
Index terms:MARKETING
PSYCHOLOGY
CONSUMPTION
Language:eng
Abstract:Recent research has identified a small group of consumers who are addicted to the consumption experience. The results of this UK study suggest that, in addition to previously identified characteristics of the behaviour, some consumers develop and maintain the addiction partly for reasons of revenge (on partner and/or family) or as an act of existential choice - both of which link into aspects of control and power. This study explores the role played by consumption in the exercise of power within personal relationships and the opportunity it provides for the expression of creativity and control.
SCIMA record nr: 155740
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