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| Author: | Boscheck, R. |
| Title: | Health care reform and the restructuring of the pharmaceutical industry (Pharmazeutische Industrie) |
| Journal: | Long Range Planning
1996 : OCT, VOL. 29:5, p. 629-642 |
| Index terms: | |
| Freeterms: | GESUNDHEITSWESEN, MARKTPOLITIK, USA, EUROPA |
| Language: | eng |
| Abstract: | This article attempts to answer the question of how health care reforms will affect the broader medical business system. Is the USA case of managed care indicative of the European changes to come? Which markets will most likely be affected first? What will drive the success of health maintenance organizations, pharmacy benefit and disease managers and what are the strategic implications for the pharmaceutical industry? What are the key regulatory challenges that drive the scope of the market reform and the industry's ability to profit from it? |
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