search query: @author Barnard, N. / total: 4
reference: 4 / 4
« previous | next »
Author: | Ehrenberg, A. Barnard, N. Scriven, J. |
Title: | Justifying our advertising budgets |
Journal: | Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 38-44 |
Index terms: | ADVERTISING EXPENDITURE |
Language: | eng |
Abstract: |
« previous | next »
SCIMA