search query: @author Hargadon, A. / total: 4
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| Author: | Sutton, R. I. Hargadon, A. |
| Title: | Brainstorming groups in context: Effectiveness in a product design firm |
| Journal: | Administrative Science Quarterly
1996 : DEC, VOL. 41:4, p. 685-718 |
| Index terms: | BRAINSTORMING MEETINGS PRODUCT DESIGN EFFECTIVENESS PRODUCTIVITY COMPANIES |
| Language: | eng |
| Abstract: | This study questions the conclusion of former studies, that indicate that there's a productivity loss in face-to-face brainstorming meetings. This paper reports a qualitative study of a product design firm that uses brainstorming sessions, which have important consequencies for the firm, it's design engineers and it's clients: supporting the organizational memory of design solutions, providing skill variety for designers, supporting an attitude of wisdom, creating a status auction, impressing clients, and providing income for the firm. A broader perspective for assessing brainstorming effectiveness in organizations is proposed. |
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