search query: @freeterm UNTERNEHMENSSTRATEGIE, INNOVATION / total: 4
reference: 2 / 4
| Author: | Gilmore, J. H. Pine, B. J. |
| Title: | The faces of mass customization (Fertigungstechnische Entwicklung; Neue Produkte; Organisationsstruktur; Massenfertigung) |
| Journal: | Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 91-101 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, INNOVATION |
| Language: | eng |
| Abstract: | Companies throughout the world have embraced mass customization in an attempt to provide unique value to their customers in an efficient manner and at a low cost. But many managers have discovered that mass customization can produce unnecessary cost and complexity. This article provides managers with a framework to help them determine the type of customization they should pursue. It identifies 4 distinct approaches to customization. When designing or redesigning a product, process, or business unit, managers should examine each approach for possible insights into how to serve their customers best. |
SCIMA