search query: @author Rayport, J. F. / total: 4
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| Author: | Hagel, J. Rayport, J. F. |
| Title: | The coming battle for customer information (Verbraucherforschung; Marktforschungsverfahren; Marketinginformationssystem) |
| Journal: | Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 53-55,58,60-61,64-65 |
| Index terms: | |
| Freeterms: | VERBRAUCHERSCHUTZ |
| Language: | eng |
| Abstract: | Consumers are getting edgy about the amount of information businesses collect about them. They realize that the information they surrender has value and that they get little in return for it. But all that is changing. This article examines new technologies that will enable consumers not only to capture comprehensive profiles of their own activities but also to decide whether or not to release the data. Their decision will hinge on what vendors offer them in return. |
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