search query: @author Magretta, J. / total: 4
reference: 3 / 4
| Author: | Magretta, J. |
| Title: | Growth through global sustainability. An interview with Monsanto's CEO, R.B. Shapiro (Neue Produkte; Produktentwicklung) |
| Journal: | Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 79-88 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, BETRIEBLICHER UMWELTSCHUTZ, PRODUKTPOLITIK, WACHSTUMSPLANUNG |
| Language: | eng |
| Abstract: | The need for environmentally sustainable products will create a major strategic discontinuity for the world's enterprises. In this interview Monsanto's CEO tells how recognition of that discontinuity is transforming his company's thinking about growth. Although a closed system like the earth's cannot support an unlimited increase of material things, it can withstand exponential growth in information. Hence, two design principles have been incorporated into new product development at Monsanto: substituting information for stuff and replacing products with services. |
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