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| Author: | Luehrman, T. A. |
| Title: | A general manager's guide to valuation (Bewertungsmethode) |
| Journal: | Harvard Business Review
1997 : MAY-JUN, VOL. 75:3, p. 132-142 |
| Index terms: | |
| Freeterms: | MANAGEMENT |
| Language: | eng |
| Abstract: | More and more, general managers today want to participate in resource allocation decisions. To do that, they need to know how to estimate the value to be gained from, for example, launching a new product, building a new facility, or entering a strategic partnership. Chances are, if their formal training is more than a few years old, they have learned valuation techniques that are fast becoming obsolete. This article presents an overview of the tools that generalists need in an up-to-date valuation tool kit. |
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