search query: @author Rosenthal, S. R. / total: 4
reference: 1 / 4
« previous | next »
| Author: | Khurana, A. Rosenthal, S. R. |
| Title: | Integrating the fuzzy front-end of new product development (Neue Produkte; Produktentwicklung) |
| Journal: | Sloan Management Review
1997 : WINTER, VOL. 38:2, p. 103-120 |
| Index terms: | |
| Freeterms: | PRODUKTPOLITIK |
| Language: | eng |
| Abstract: | The failure to integrate a product strategy, a well-planned portfolio, and a facilitating organization structure with clearly identified customer needs, a well-defined product concept, and a project plan can severely hamper new product development. An examination of 11 companies aims at improving the effectiveness of the front-end process. This study highlights best practice based on an assessment of 7 critical activities. The authors describe an approach for creating a successful process and present a checklist for front-end practice. |
« previous | next »
SCIMA