search query: @freeterm UNTERNEHMENSSTRATEGIE, INNOVATION / total: 4
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| Author: | Markides, C. |
| Title: | Strategic innovation |
| Journal: | Sloan Management Review
1997 : SPRING, VOL. 38:3, p. 9-23 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, INNOVATION |
| Language: | eng |
| Abstract: | By breaking the rules of the game and thinking of new ways to compete, a company can strategically redefine its business and catch its bigger competitors off guard. The trick is not to play the game better than the competition but to develop and play an altogether different game. Companies do new or even crazy things. Their actions, however, are nothing more than the manifestation of innovation. The real question is: what are the sources of their innovation? |
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