search query: @author Commandeur, H. / total: 4
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| Author: | Langerak, F. Peelen, E. Commandeur, H. |
| Title: | Organizing for effective new product development. An exploratory study of Dutch and Belgian industrial firms (Neue Produkte; Produktentwicklung; Unternehmenskooperation) |
| Journal: | Industrial Marketing Management
1997 : MAY, VOL. 26:3, p. 281-289 |
| Index terms: | |
| Freeterms: | NIEDERLANDE, BELGIEN, INDUSTRIEBETRIEBE |
| Language: | eng |
| Abstract: | In this exploratory study, the extent that industrial companies in highly turbulent environments develop their internal and external interfaces is measured. The study also measures if those firms with well-developed interfaces exhibit better new product performance than firms with less well-developed interfaces. The results indicate that an effective design of the new product development process depends upon the characteristics of the competitive environment in which the firm operates. |
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