search query: @author Buck, S. / total: 4
reference: 1 / 4
« previous | next »
| Author: | Buck, S. |
| Title: | Conditioning and bias in consumer panels - some new results |
| Journal: | Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 23-51 |
| Index terms: | CONSUMERS MARKETING RESEARCH |
| Language: | eng |
| Abstract: | Consumer panels play a major role in market research. They are particularly valuable in providing a regular monitor of the marketplace as well as a databank from which answers to many important ad hoc questions can be answered at low additional cost. The theoretical advantages of a panel over a series of ad hoc surveys are rarely questioned; these include a better measure of trend and the facility to monitor changes in habits of individual consumers over time. |
« previous | next »
SCIMA