search query: @author Shi, Yuzhi / total: 4
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| Author: | Shi, Yuzhi |
| Title: | Studies of the tactics of creating brand-name products by using foreign investment and developing the national industry (original in Chinese) |
| Journal: | China Textile (c)
1997 : 2, p.9-13 |
| Index terms: | TEXTILE INDUSTRY FOREIGN INVESTMENT BRANDS CORPORATE IMAGE STRATEGIC MANAGEMENT CHINA |
| Language: | chi |
| Abstract: | China is the largest textile-producing and exporting country and also the biggest market of textiles and clothing in the world. This makes China's textile industrial field the key sector foreign businessmen invest in. Compared with foreign enterprises, China's textile enterprises' power of competition is weaker in terms of technology and equipment's, capacity of development of products, cost and economic returns. But in recent years, some textile enterprise have implemented brand name strategy and produced a certain results, which finds expression in the increased share of market. This paper thinks that the implementation of such a strategy should be promoted from such aspects as policy, funds, tech and products. |
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