search query: @author Lester, D. / total: 4
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| Author: | Lester, D. |
| Title: | Critical success factors for new product development |
| Journal: | Research Technology Management
1998 : JAN-FEB, VOL. 41:1, p. 36-43 |
| Index terms: | SUCCESS NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | The success of a new product development effort hinges on 16 critical factors in five areas: 1) Senior management commitment, which is a key prerequisite for success; 2) Organizational structure and processes that support the venture; 3) Attractive new product concepts being available for development; 4) Venture teams with appropriate staffing and resources, able to communicate effectively with management and markets; 5) Project management able to focus on reducing uncertainties as early as possible. |
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