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| Author: | Marshall, G. Brouthers, L. Lamb, C. Jr |
| Title: | A typology of political economies and strategies in international selling |
| Journal: | Industrial Marketing Management
1998 : JAN, VOL. 27:1, p. 11-20 |
| Index terms: | POLITICAL ECONOMY STRATEGY INTERNATIONAL |
| Language: | eng |
| Abstract: | A country's political economy impacts the goal orientation of firms operating within that country. Because of this, sales organizations with clients in international business-to-business markets must be aware of the potential strategic impact of different political economies in clients' countries. This article outlines the goal tendencies of client firms operating within the four main contemporary political economies: market, production, social market, and command. |
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